# AI Brand Systems

> How Lee Cee builds AI brand systems: references, rules and workflows that keep AI images, film and motion on brand. Senior creative director, 20+ years.

AI only knows what you show it. So I show it the brand.

## How

- I turn the brand book into references and rules the tools can follow.
- I build approved looks for products, people, places and type.
- Nothing ships until it passes a review against those rules.
- Then the team runs it. Not me.

## Tools

Weavy, ComfyUI, ChatGPT, Claude, Nano Banana Pro, Kling, Veo

## Work

- [AI Brand Systems film](https://studioleecee.com/ai)
- [HipPop](https://studioleecee.com/project-hippop)
- [Video](https://studioleecee.com/video)

## Questions

### What is an AI brand system?

Rules, reference images and workflows that make AI tools produce work that looks like your brand. Every time. Not just once.

### Why does AI content look generic?

The tools only know what you show them. Without references and rules they fall back to the average look.

### Who is Lee Cee?

A senior creative director and artist with 20+ years in brand, campaigns, film and motion. Work for McDonald’s, Universal Music, UGG, Vuse and Škoda.

---

Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/ai-brand-systems