# ChatGPT & Claude for Creative Teams

> How Lee Cee sets up ChatGPT, Claude and Claude Design for creative teams: projects, brand files and prompts that keep the work on brand. AI consultancy.

A blank chat forgets the brand. A good setup doesn’t.

## How

- One project per brand with the brand book, voice and best work inside.
- Instructions written once so every chat starts on brand.
- Claude Design and Claude Code for decks, pages and prototypes.
- One session with the team on their own briefs.

## Tools

ChatGPT, Claude, Claude Design, Claude Code, Codex

## Work

- [Code](https://studioleecee.com/code)
- [AI Brand Systems film](https://studioleecee.com/ai)

## Questions

### ChatGPT or Claude?

Both. Claude for writing, design and code. ChatGPT for images and quick research.

### What is Claude Design?

Anthropic’s tool for making decks, pages and visual designs with Claude. Set up with the brand it gives usable work.

### Does Lee Cee train teams?

Yes. On the team’s real briefs and brand, so the setup keeps getting used.

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Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/ai-consultancy