# HipPop

> AI-produced hero and lifestyle imagery for HipPop across a 10-SKU range, developed from creative tests into a consistent product-content workflow.

Product content system

Brief

Make 10 SKUs look like one shoot.

Client

Tools

Weavy, ChatGPT, Claude, Nano Banana Pro, Photoshop

Role

Creative direction and AI production

What I did

Creative & Art Direction, AI Production

Year

2026

## One visual system for ten products.

Identity

Image routes

System tokens

Production

Direction to production

## The route stays visible.

Product and lifestyle

## The system holds in the real world.

### Every variation and iteration here came out of one pipeline I built in Weavy and Figma.

### Checked with the team.

Campaign studies

## The same look in every format, from a social post to a poster on the wall.

Out of home

## Then I mocked the range up out in the world: down the tube escalator, along the street and on the phone in your hand.

### Nothing was reshot for the big formats. The pictures on the phone are the pictures on the wall.

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Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/project-hippop