# nuHuman

> I led the brand identity for nuHuman's soft launch: wordmark, colourways, icon marks, packaging and social, with AI helping on imagery and edits.

Identity

Brief

nuHuman needed a whole identity in time for its soft launch, and I led it from the wordmark out.

Client

Role

Brand lead

What I did

Logo, colour, packaging, social content, Creative & Art Direction, AI Production, Design & Brand

Year

2023

Logo / colour / social

## One wordmark, a set of icon marks and a run of colourways, carried on to the packaging and the social posts. AI helped me with the imagery and the edits, and I finished everything by hand.

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Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/project-nuhuman