# Openride

> Film direction, editing and social assets for Openride, built around a fast, motion-led cycling campaign.

Brand film

Brief

Sweat, music and the people who turn up for both.

Client

Openride. A new footwear brand out of Switzerland, now with stores around the world.

Role

Director, co-editor

What I did

Film & Motion

Year

2021

Film / social

## Openride is built on fitness and music, so we cast real people from that world. A lot of them are DJs.

### I directed it and co-cut it.

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Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/project-openride