# Škoda

> Early concepts and art direction for the digital launch of the fully electric Škoda Enyaq iV, a campaign fronted by two robots.

Digital launch

Brief

The digital launch of Škoda’s fully electric Enyaq iV, with two robots stealing the show.

Client

Role

Early concepts, art direction

What I did

Launch concepts, digital campaign assets, Creative & Art Direction, Design & Brand

Year

2021

Launch assets

## I came in early, working up the first concepts and the art direction, then carried those routes all the way through to the final launch assets.

Film

## The film follows the two robots from the family living room to the workshop, sketching, welding and getting distracted by a butterfly, and lands on the line: purrs electric, grrrs attitude.

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Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/project-skoda