# UGG

> Creative direction and motion campaign work for UGG Worldwide, spanning storyboards, film, editing and final post-production.

Campaign film

Brief

A film for UGG’s Fluff slides that feels made by hand.

Client

UGG Worldwide

Role

Creative director, art director

What I did

Concept, art direction, motion design, Creative & Art Direction, Film & Motion

Year

2020

Motion

## We went back and forth with the client on a few routes and landed on cut-out stop motion: scissors-and-glue energy, very of the moment.

Finish

## A slipper frying in a pan. A slipper in a soap bubble. Every room in the house gets the treatment.

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Lee Cee, senior creative director, London. hello@studioleecee.com
Page: https://studioleecee.com/project-ugg