ChatGPT and Claude
A blank chat forgets the brand. A good setup doesn’t.
How Lee Cee sets up ChatGPT, Claude and Claude Design for creative teams: projects, brand files and prompts that keep the work on brand. AI consultancy.



How
- One project per brand with the brand book, voice and best work inside.
- Instructions written once so every chat starts on brand.
- Claude Design and Claude Code for decks, pages and prototypes.
- One session with the team on their own briefs.
Tools
ChatGPT, Claude, Claude Design, Claude Code, Codex
Work
Questions
ChatGPT or Claude?
Both. Claude for writing, design and code. ChatGPT for images and quick research.
What is Claude Design?
Anthropic’s tool for making decks, pages and visual designs with Claude. Set up with the brand it gives usable work.
Does Lee Cee train teams?
Yes. On the team’s real briefs and brand, so the setup keeps getting used.