Brand systems
AI only knows what you show it. So I show it the brand.
How Lee Cee builds AI brand systems: references, rules and workflows that keep AI images, film and motion on brand. Senior creative director, 20+ years.
How
- I turn the brand book into references and rules the tools can follow.
- I build approved looks for products, people, places and type.
- Nothing ships until it passes a review against those rules.
- Then the team runs it. Not me.
Tools
Weavy, ComfyUI, ChatGPT, Claude, Nano Banana Pro, Kling, Veo
Work
Questions
What is an AI brand system?
Rules, reference images and workflows that make AI tools produce work that looks like your brand. Every time. Not just once.
Why does AI content look generic?
The tools only know what you show them. Without references and rules they fall back to the average look.
Who is Lee Cee?
A senior creative director and artist with 20+ years in brand, campaigns, film and motion. Work for McDonald’s, Universal Music, UGG, Vuse and Škoda.