HipPop
AI-produced hero and lifestyle imagery for HipPop across a 10-SKU range, developed from creative tests into a consistent product-content workflow.
Product content system
Brief
Make 10 SKUs look like one shoot.
Client
Tools
Weavy, ChatGPT, Claude, Nano Banana Pro, Photoshop
Role
Creative direction and AI production
What I did
Creative & Art Direction, AI Production
Year
2026
One visual system for ten products.
Identity
Image routes
System tokens
Production
Direction to production
The route stays visible.
Product and lifestyle
The system holds in the real world.
Every variation and iteration here came out of one pipeline I built in Weavy and Figma.
Checked with the team.
Campaign studies
The same look in every format, from a social post to a poster on the wall.
Out of home