ARCH

Motion direction for Arch Network with HYPE Partners: a brand film that sets the ARCH type, logo, colour and pattern moving, boarded in Figma.

Brand film

Brief

ARCH already had a brand: a typeface, an arch for a logo, strong colour and pattern. My job was to make it all move.

Client

Arch Network, with HYPE Partners. A network built on Bitcoin.

Tools

Figma

Role

Motion director

What I did

Brand film, storyboards, brand support, Film & Motion, Design & Brand

Year

2025

The film is the brand system in motion: the type, the arch, the colours and the patterns, each with its own way of moving.

It started in Figma with what ARCH already had: the logo lockup, the heading typeface, a report cover, merch and a big event screen. I picked up some brand support along the way too.

Then I storyboarded it frame by frame: how the type turns into the logos and how the palette turns into pattern.