McDonald’s

Directed and co-produced a sharp six-second TVC for McDonald's Switzerland: comic timing, product truth.

TV commercial

Brief

A short, daft TV spot for Homestyle Crispy Chicken.

Client

McDonald’s, with TBWA

Role

Co-writer, co-producer, director

What I did

TVC, Film & Motion

Year

2020

Film

A student with an empty flat decides to cook. It goes full Mr Bean. So he gives up, pops out and gets the real thing.

Stills

We were stranded in London just before lockdown, so we made the most of it: tiny crew, one kitchen, a lot of flour.