Openride

Film direction, editing and social assets for Openride, built around a fast, motion-led cycling campaign.

Brand film

Brief

Sweat, music and the people who turn up for both.

Client

Openride. A new footwear brand out of Switzerland, now with stores around the world.

Role

Director, co-editor

What I did

Film & Motion

Year

2021

Film / social

Openride is built on fitness and music, so we cast real people from that world. A lot of them are DJs.

I directed it and co-cut it.