Škoda

Early concepts and art direction for the digital launch of the fully electric Škoda Enyaq iV, a campaign fronted by two robots.

Digital launch

Brief

The digital launch of Škoda’s fully electric Enyaq iV, with two robots stealing the show.

Client

Role

Early concepts, art direction

What I did

Launch concepts, digital campaign assets, Creative & Art Direction, Design & Brand

Year

2021

Launch assets

I came in early, working up the first concepts and the art direction, then carried those routes all the way through to the final launch assets.

Film

The film follows the two robots from the family living room to the workshop, sketching, welding and getting distracted by a butterfly, and lands on the line: purrs electric, grrrs attitude.