UGG

Creative direction and motion campaign work for UGG Worldwide, spanning storyboards, film, editing and final post-production.

Campaign film

Brief

A film for UGG’s Fluff slides that feels made by hand.

Client

UGG Worldwide

Role

Creative director, art director

What I did

Concept, art direction, motion design, Creative & Art Direction, Film & Motion

Year

2020

Motion

We went back and forth with the client on a few routes and landed on cut-out stop motion: scissors-and-glue energy, very of the moment.

Finish

A slipper frying in a pan. A slipper in a soap bubble. Every room in the house gets the treatment.