Universal Music

Creative producer on Universal Music's Illuminator 2024: the brand's first 3D logo, motion and social assets for twelve breaking and new artists.

Campaign

Brief

Illuminator is how Universal Music introduces its breaking and new artists. The brand was already there, so my job for 2024 was to sharpen it.

Client

UMA Worldwide

Tools

Blender

Role

Creative producer

What I did

3D logo, motion, social assets, Film & Motion, Design & Brand

Year

2024

Logo

I started with the name and built Illuminator its first 3D logo, so it could turn, catch the light and hang over a stage.

Campaign assets

Twelve artists in two groups, Breaking and Introducing, and one look to hold them together across the motion and the social posts.

Line-up

And this is who it was all for: the 2024 line-up.

Breaking

Doechii, Gracie Abrams, Sabrina Carpenter, Noah Kahan, FLETCHER, Becky Hill

Introducing

Sekou, The Last Dinner Party, Chappell Roan, Dylan Gossett, Ratbag, Caity Baser