Vuse

I creative directed Vuse's liquid colour campaign, leading the 3D and motion team from colour swatches to finished stills, motion and posters.

3D campaign

Brief

A campaign for Vuse made entirely in 3D, where every device gets a colour of its own and the colour behaves like liquid.

Client

Vuse. A vape brand from British American Tobacco.

Role

Creative director

What I did

3D motion, product stills, post-production, Creative & Art Direction, Film & Motion, Design & Brand

Year

2024

Liquid colour

I directed the 3D and motion team from colour swatches and rough renders through to the final polish in post. The stills and the motion come out of the same 3D world, so it holds together from a phone screen to a poster in a station.